Branding 101: Everything You Need to Know About Using Vinyl Wrap for Advertisement

Brand written on chalkboard

The average American spends more than 17,600 minutes driving in a year. Notably, about 86 percent of people drive to work or commute in some way via car. These stats underscore the infinite marketing potential your business can leverage by advertising on vehicles.

Many car and truck wraps are made of large, printed vinyl carefully applied to the surface of the vehicle. However, before starting any vehicle wrap, consider the following:

Do: Use Bold Colors and Bold Design

To survive the cut-throat competition from other businesses, your adverts must stand out.

A vehicle wrap that is easily noticeable has to be big, bold, and exciting. When creating your design, go for large and intriguing graphics that people will notice quickly and remember.

Don’t: Overcrowd With Imagery And Elements

Although there is a need for your vehicle wrap-up to be colorful and eye-catching, you should avoid overcrowding it with too much imagery and design elements. Aim at getting colorful but dynamic designs that boast a high level of sophistication in design and composition. Avoiding unnecessary clutter can help make your message stand out.

Do: Find Out Who Your Audience Is

A big mistake that business owners make is to assume they are the target audience. The truth is, the bulk of the audience is out there. A comprehensive and cohesive brand strategy guarantees the target audience connects with the brand seamlessly. It is crucial that you know your target audience to create vehicle wraps that appeal to their interest.

In a nutshell, full vehicle vinyl wrap advertising can help you reach and convert more prospects. The insights we’ve shared above should help you get started in this exciting marketing medium.

Full Throttle Wraps Offers Exceptional Vehicle Branding Solutions

At Full Throttle wraps, we believe better brand awareness goes hand in hand with success. Our full vehicle wraps services in Philadelphia, PA, are tailored to help you capture the attention of your target audience and ensure you can proudly take your brand with you on the road. Get in touch with us for more information about our kick-ass vehicle wrapping services.