Helping local Philadelphia businesses and national organizations promote their brands is a big part of what we do at Full Throttle Wraps & Graphics. Although our expertise lies in vinyl wraps and custom designs, we’ve learned a thing or two about effective brand promotion over the years — we had to in order to provide our customers with the best customer experience. Today, we’re happy to share our tips and tricks, and dos and don’ts with you!
Do:
- Focus on the customer experience. No matter what kind of business you run, creating a remarkable customer experience is the key to long-term success. In today’s world, customers value products and services that are personalized to their individual needs. They want to feel seen and heard rather than being part of the crowd. Deliver the best possible experience by understanding your target market, developing an emotional connection with customers, and gathering their feedback in real-time, analyzing the results.
- Combine online and offline channels for maximum visibility. As digital marketing becomes more attractive, many businesses have abandoned offline marketing altogether. While this may save money in the short run, it can actually be really detrimental to your company’s future. For maximum results, use a combination of online and offline marketing channels. For example:
Your storefront graphics create the initial interest → online advertising converts potential customers to paying customers → car or truck wraps build further brand awareness, and reinforce brand loyalty.
- Be transparent and authentic with your audience. Modern customers want transparency. In a world where they have tons of options regarding products and services, they want to support a company whose values match their own. That’s why it’s important to be honest and upfront with your customers from the start. Building trust and rapport is a small step to take towards creating a lifetime customer.
- Have a strong call-to-action (CTA). Whether you have a billboard proudly showcased on I-95 or a fleet wrap traveling the streets of Philadelphia and beyond, having a strong CTA will help your customers take the next step in their journey. How do you create a strong CTA? Use creative designs to grab their attention, create a sense of urgency, offer them a clear promise as to why they should try your product or service, and provide the next steps in their journey.
Don’t:
If you’d like to learn more, schedule an appointment for a custom car wrap near Philadelphia, or just say hi, we’d love to hear from you. Call us today!